Made In Chinatown
Leveraging the powerful stories of small businesses in NYC’s Chinatown to foster growth within the community
Education | E-Commerce • Website
Context
Made in Chinatown (MiC) is the e-commerce function of the non-profit organization “Welcome to Chinatown”. MiC supports businesses in Manhattan’s Chinatown by providing them with free design services to create custom merchandise, which are then sold through the e-commerce website.
Design Goals
→ Balance storytelling with e-commerce
→ Design an Information Architecture that matches users’ mental models
→ Ensure that key e-commerce workflows are intuitive and seamless experiences
Core Features
Landing Page
Product Search
Business Storytelling
Checkout Flow
Project Team
Hasan Hachem, Project Manager
John Kellejian, Product Designer
Eesha Parasnis, Product Designer
Kirtika Arora, Product Designer
Isik Erturk, Product Designer
Collaboration
Harry Trinh, Made in Chinatown
This project was developed at the Center for Digital Experiences at Pratt Institute, a design consultancy in the School of Information.